Seth Godin summaa postauksessaan hyvin mistä ideoita tulee (20 kohtaa). Tässä omat suosikkini:
1. Ideas don’t come from watching television
3. Ideas often come while reading a book
9. Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week
14. Useful ideas come from being awake, alert enough to actually notice
16. Ideas come out of the corner of the eye, or in the shower, when we’re not trying
20. An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone.